Web Design Trends and Survival Tactics

This is pretty much the start of the year and every blogger out there would be head over heels about discovering what the future trends hold. Many of you will be trying to figure out the ultimate niche and make plans accordingly. Let’s face it though, there is no way you can predict the future but you could take some good guesses. One of the few good guesses would include that several flagships will be released however you cannot say that Apple may release a TV. Either way to keep guessing and let’s see if you hit the spot. The truth is though that a trend may just come out of nowhere and it may be hard for you to put a tab on it. If you look very carefully though and analyze the new stuff that came out last year, you may just be able to figure out what will go big in the year 2014. Rest assured though that 2014 is all set to be a major technical year.

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That may have been a lot to take so we are going to remedy that for you. So this list will talk about 7 web design trends in year 2014 and survival tactics. Check all of that out below.

7. SVG will Take Off Finally

Of course it has been under speculation that SVG will take off it has not necessarily been true. If you think about it the last year was totally about icons. Where there was once text, now its icons and that is hint enough that SVG will indeed take off. Forget the web, even if you look at your cellphones you will notice that where simple text could be placed, large icons have taken their place. The good thing about all of that is that SVG solves the responsive image issue. Also the fact that the design is turning very minimal and flat, it is safe to say the SVG is going to take off. If you want to survive this, trying exporting SVG files from a drawing application and look at how the coding works; learn it and you will reap benefits all year long.

6. Google may Pull the Plug Again

Google keeps changing their algorithm. That results in loads of blogs being shut off and all that stuff. We have seen it over and over again and there is no reason to believe that Google will not change their algorithms again in the future. Now you may have survived all those attacks from the changing of algorithms based on one simple advice that Google always gives which is writing original content aimed at humans. But that may not work now, you will have to focus more on your SEO and make sure that it I completely white hat. Local SEO is big this year so focus on that.

5. Content will not Remain a King

While Google rankings, design fundamentals and client priorities justify that Content is King but with the advent of CMS like WordPress, SquareSpace, Webydo and Drupal means that people focus on content they do not have and if they have it, it keeps on changing. While the content is ever changing and the design cannot be focused entirely on that what you can do to survive is focus on the entire brand itself. Brand is not composed of visuals alone; the voice, style, quality, and language are all part of the brand and should be focused on as well. You should remain flexible and adaptable. You should deign your websites responsively, not for the variety of devices but also for the content.

4. Rich Media

Flash took a dip, a significant dip and that hurt Adobe’s market position. Clients would reject anything that had remotely to do with Flash. For that purpose, designers started embracing minimal designs which would also result in smaller invoices for clients. Beginning of the last year, things began to change when full-screen images, page transitions, single-page sites and text animations came into play. While rich media is now on the rise again, you should learn from the past mistakes and make sure that if you employ the use of rich media it also enhances our projects.

3. Mobile Web RIP

Mobile Web went to the grave the day it was suggested as an alternative to responsive design. In other words, you would have to come up with two entirely different websites for the same page for it to run on smartphones using Mobile Web and then the desktop version. Well that obviously is never a good idea. Why go through all that trouble when you can just have a responsive template for your website and voila. If you think that users will benefit from different content on different devices, then please develop multiple websites but treat them as micro-sites.

2. jQuery may lose Market Share

jQuery took over like a storm when it first came out. It was so easy to manipulate DOM elements on the fly and be amazed. It is one of the more popular libraries and has become quite synonymous with JavaScript. However, the critics are always there to criticize. The support for older browsers is still lagging behind in performance which is the source of frustration for many. If you are into jQuery, you may want to learn the language behind jQuery and find out how it works. Once you do that, the rest is history and while jQuery may go down, you can still develop it on your own.

1. The fall of :hover

:hover is a pseudo-class in CSS and is perhaps one of the more original concepts out there. It is related to the cursor and indicates when a person is contemplating clicking an element and would generally encourage them to do so. However, the practice of its use is being considered bad and newer hover effects are coming up on different websites. Now it is true that mobile users may surpass desktop users over the course of next twelve months. But then again, it is twelve months where you can still use this effect or at least try and come up with something original. So there you go. Get developing.


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